I design, travel and keep up with two tiny humans.

My approach to design has been shaped beyond the screen.

Years spent traveling and living across Asia, Latin America, Europe, and the U.S. taught me to notice what works without explanation, the tiny details that quietly guide people.

As a mom of two, I know that when time and energy are limited, “easy” isn’t a luxury, it’s essential. This lens shows up in my work as a focus on experiences that ask less of people: fewer steps, fewer words, fewer decisions, and clearer defaults.

I believe great UX is invisible, making someone’s day a little easier (and more beautiful).

Portrait of Rochelle Kirkham

My approach

Experience

Over the past 9+ years, I’ve designed experiences across startups and mass-market companies.

My path into product design began in marketing and eCommerce, shaping how I think about users, behavior, and decision-making. I design with a strong sense of narrative and business impact.

Here’s how that journey unfolded.

  • Staff Product Designer, Hims & Hers2023–2026
  • Sr. Product Designer, Apostrophe2021–2023
  • Lead Product Designer, ROI DNA2020–2021
  • Sr. Product Designer, Freelance2019–2020
  • eCommerce Manager, Gap Inc.2016–2019
  • Retail Buyer, Walmart.com & Sears2014–2016