Promotional design for growth at Hims & Hers.

As Hims & Hers expanded its treatments and customer base, promotions became a key growth lever, helping patients access care while supporting business goals. Unlike typical eCommerce, healthcare promotions have to balance clarity and regulatory constraints in sensitive purchase journeys.

I led UX and design for promotions across the platform: bundle discounts, special-group pricing for military, teachers, and first responders, refer-a-friend, and seasonal campaigns. The goal was to create a system that felt transparent, worked in every treatment category, and let marketing and product move quickly without creating UX debt.