Canada Expansion
Bringing the Hims & Hers experience to Canada.
In December 2025, Hims & Hers entered Canada by acquiring Livewell, a trusted digital health platform focused on weight management. Livewell brought strong clinical credibility, but its look and feel didn’t reflect the Hims & Hers brand.
The goal was to bring the Hims & Hers brand to Livewell’s experience without changing its UX flows or clinical processes, while meeting Canadian regulatory requirements and keeping patient trust. I owned the category pages and patient consultation UI, working with one other designer and partners across product, clinical, legal, and engineering.
Outcomes
- A brand-aligned launch. A clear, recognizable Hims & Hers experience from discovery through consultation.
- Clinical workflows preserved. A new UI on top of Livewell’s proven consultation, with no change to the medical logic.
- A design system that flexes. Components, layouts, and content patterns adapted for Canada without fragmenting the system.
- A model for future launches. Documentation and patterns for faster launches in new categories and countries.
